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Use of the SIGNAL logo by industry and non-government organisations

SIGNAL National Vegetables and Fruit Action Plan

One of SIGNAL’s goals is to increase vegetables and fruit consumption of the Australian population by at least one serve every day over five years. Its vision is to:

• increase the proportion of the population which consumes vegetables and fruit every day
• increase the proportion of the population which consumes vegetables and fruit at or above the recommended level, namely 7 serves of vegetables and fruit every day (5 serves of vegetables and 2 serves of fruit).

To promote the health of the Australian public, SIGNAL recognises the value of partnerships with other organisations in communicating the benefits of increasing the consumption of vegetables and fruit.

Cooperative projects and promotions conducted between SIGNAL and industry groups (eg grower, processor, wholesaler, retailer and trade associations), or non-government health organisations, may also be of value as a way of strengthening the health promotion efforts of all sectors.

One way that SIGNAL can provide support to organisations undertaking educational and promotional initiatives to promote vegetable and fruit consumption, is by offering the use of its logo. The logo represents SIGNAL, and as such its use is a privilege. SIGNAL has prepared some general guidelines that address conditions that must be met for SIGNAL to approve the use of its logo by an organisation. Decisions will be made on a case-by-case basis using these conditions as a guide. The conditions are listed below.

General guidelines for use of the SIGNAL logo

1. The organisation must be not-for-profit and have a sound public reputation.
   

2. The primary purpose for use of the SIGNAL logo must be educational in nature, or involve the generic promotion of vegetables and fruit. For example, the SIGNAL logo may be used to endorse a consumer information brochure, produced by a vegetable and fruit growers association, that promotes the health benefits of vegetables and fruit, and ways of preparing them. The SIGNAL logo, however, could not be used to endorse a brochure advertising specific stores/locations selling vegetables and fruit, a particular brand of vegetables or fruit, or ‘sales’ of vegetables and fruit.
   

3. The activity associated with use of the SIGNAL logo must comply with/not be in breach of the Food Standards Code.
   

4. The context of the SIGNAL logo’s use must be consistent with priority areas for action endorsed by the National Public Health Partnership and articulated in Eat Well Australia, and consistent with broader government policy.

   The four public health nutrition priority areas are currently:

   • Promotion of vegetables and fruit

   • Promotion of healthy weight

   • Maternal, infant and child nutrition, including breastfeeding

   • Nutrition of vulnerable groups, including Aboriginal and Torres Strait Islander groups

   For example,

   • SIGNAL may agree to endorse a promotion of vegetables and fruit by the Adelaide Produce Market, in South Australia, but determine not to provide support for a communications campaign promoting fish consumption in that state during this pilot phase.

   • SIGNAL may support a breastfeeding education initiative but would not be associated with the promotion of infant formula.

5. The use of the SIGNAL logo must not unfairly benefit one organisation, or sector, over another that produces, promotes or represents similar, or equivalent produce, projects, or interests. The SIGNAL logo cannot be used to endorse specific food brands or food products.

   For example,

   • SIGNAL would not provide exclusive endorsement of a state Anti-Cancer Council’s vegetables and fruit campaign and deny use of the SIGNAL logo to another health or medical society or NGO for the same or similar campaign whose proposal met the criteria.

   • The SIGNAL logo can only be used to support partnerships where projects and activities involve generic food groups, in line with the Dietary guidelines for Australians and the Australian Guide to Healthy Eating – ‘apples’ in the context of ‘fruit’, and ‘potatoes’ in the context of ‘vegetables’.

6. The activity associated with the logo’s use is evidence-based and sound in methodology.

7. The activity is national or state-wide in application/scope. For example, SIGNAL may endorse an information brochure promoting vegetable and fruit consumption produced by the Australian Cancer Society which targets all adults but not an information brochure on the same topic produced by a local community group that targets single fathers.

8. SIGNAL holds the right to review the contents of any material that might carry its logo before agreeing to the use of its logo. Organisations granted the rights by SIGNAL to use its logo may do so only for the purpose(s) specifically agreed to, and from a graphic of appropriate quality supplied by the SIGNAL secretariat.

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